Why you need to start retraining your sales team to operate in person again | Branta Sales Consultancy
The days of digital-only sales are over. Sales teams that don't re-train for in-person selling will fall behind. Here's why, and how to make the switch.
Covid-19 has changed the way we live and work. For many of us, it's been a time to adapt and learn new skills. For small company owners, it's been a time to re-evaluate how we do business. One area that may need some attention again is your sales team.
If your sales team has been working remotely since the pandemic began, you may want to consider retraining them to operate in-person again. Here are some reasons why:
- Personal interaction is still crucial for building relationships and closing deals
- In-person sales presentations usually have more impact than virtual ones
- Operating remotely, your sales team can be missing out on important networking opportunities
- You'll be able to take advantage of new post-Covid selling strategies by having your sales team back in the office
- There is no better way to coach and train your sales team by observing them interact with customers
The idea that technology can do everything for you is not new, but it's time for sales leaders to reconsider the reliance on these advancements. With the recent lockdowns across the world and how many people have been affected by them, there has never been a better opportunity than now to go back to basics. This will help sales teams be more effective as we re-emerge.
Sales teams will have lost some of their personal interaction skills during the last two years as they were unable to communicate with customers in-person. This isn’t just a problem for sales teams, but also an issue with how all people in general interact. The lack of face-to-face contact has, at times, made it difficult to establish relationships and build trust.
The more you can build relationships with your customers, the better. Sales teams that have the skills to operate in-person and create a personal connection will likely see higher levels of sales than those who do not have this ability, who find it difficult, or who are simply rusty.
The key to being an effective sales person is learning how you can adapt your approach for the unique opportunities that each new environment presents. There are many ways in which this might be done, but one way would involve retraining yourself on what it takes to have successful conversations with potential customers at their homes or offices.
And for business leaders, it's not just about how many people you have, but what kind. A strong sales team will operate more effectively and be better for your business in-person than any other method out there.
Even with the advancements in technology, sales teams still need to rely on their personal skills and interactions with customers to be successful. Technology can help sales people gather information and reach out to more potential customers, but it cannot replace the human connection that is so important in sales.
Getting the right balance between using different sales channels can make a sales team more effective, efficient and successful. Be it telephone, video or face to face – ask yourself the question – …”are my sales people equipped with the skills they need to generate success?”
If your team’s skills need a little retraining, don’t worry – we can help. Our experts have years of experience helping sales teams learn how to connect with customers and drive sales. Give us a call today to get started.
