When your business requires additional capital and you search for “raising money” on the web, the sheer amount of information that appears is overwhelming – not to mention confusing if you’re not a financial specialist.
Every provider of finance seems to have its own definition and methods of supporting you. In reality one solution can vary massively from any other.
To understand how best to embrace new capital and transform your business, you may need to take a step back and think about the motivations and strategies behind your chosen financing pathway.
Does your business have a financial strategy? You understand how your business ebbs and flows on a daily basis, but have you thought about how to grow most effectively longer term with the right finance?
Does your business have a commercial strategy which places demands on your finances and constricts your goals? Do you find yourself regularly worrying about cash?
This can all get very complicated. Do you have the proper expertise to design and execute a capital-raising project?
Do you have the resources to support the current operations of your business and perform a capital-raising project at the same time?
Risks you can deal with. Surprises are a real challenge. Will your current financing baseline support your future business requirements?
After spending time understanding your business and requirements, we'll review and agree your objectives together to determine the best strategy for raising finance. Any pre-existing thoughts and plans you have will be appraised. Information to hand will be assessed for presentation to prospective financiers. You may have a variety of funding strategies available to you. We'll assess each one with you and make a recommendation.
Branta will prepare a high quality presentation to circulate to prospective financiers. It will set out the key facts about your business to the target audience with a view to representing an attractive financing proposition. The IM will be written to provide sufficient information to each reader so that realistic and deliverable offers can be achieved without revealing commercially sensitive information.
Together, from our combined networks and market research, Branta will compile a list of prospective financiers. After a successful planning process, we'll circulate a teaser document usually on a "no-names" basis. The teaser will be followed by release of the Information Memorandum under the terms of a strict confidentiality agreement. On delivery of the IM, we'll likely receive some intial feedback on the project as early supporters and withdrawals will deliver headline commentary to us.
The IM will include a mechanism for responding to our request so we can compare terms in a consistent format. We'll be seeking indications of headline terms, structures, conditions and informational requirements. It will ensure comparability, assess the seriousness of offers received, and test the understanding of each financier. We'll also begin to understand what is most important to each financier. We will design the process to drive the best offer for you.
Control of information is critical at this stage. The financiers will want to ensure that its due diligence findings are consistent with the IM upon which the offer was made. Any adverse findings may tempt the financier to reconsider its offer. Branta's role is to manage the process in a way that maintains the best offer for you whilst pushing to complete as quickly as possible.
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