Unlocking Growth Through Asset Finance: Hampshire Party Pods’ New Marquee

Chris Ray • 21 November 2024

At Branta, we pride ourselves on finding solutions where others see roadblocks. Our recent collaboration with Hampshire Party Pods is a prime example of how structured asset finance can breathe new life into a business. HPP, a rising star in the events space, faced significant challenges in their pursuit of a custom marquee to expand their offerings. Here’s how we helped turn their aspirations into reality.

The Challenge: A Perfect Storm of Complexity

Hampshire Party Pods needed to acquire a new marquee to meet rising demand for their services. But this wasn’t just any marquee—it was a highly customised pavilion sourced from India, designed to elevate their offerings in a competitive market.


Unfortunately, financing the purchase wasn’t straightforward:

  • Post-COVID Financial Challenges: Like many in the events industry, HPP’s financials were severely impacted by the pandemic.
  • Limited Capitalisation: As a relatively junior company, HPP had limited resources to leverage.
  • Unique Asset Type: The marquee’s bespoke design made traditional financing providers wary.


With other funding avenues seemingly closed, HPP turned to us for support.


The Solution: Bespoke Asset Finance Structuring

We worked closely with the team at Hampshire Party Pods to understand their specific needs and challenges. Taking a tailored approach, we:

  1. Identified alternative financing options, leveraging our deep network and expertise in asset finance.
  2. Structured a deal that considered HPP’s circumstances, presenting a compelling case to lenders.
  3. Navigated complexities related to the marquee’s customisation and international procurement.


“Emma and the team at Hampshire Party Pods had a clear vision for how this marquee would transform their business. Our role was to make that vision possible, even in the face of significant challenges. We’re proud to have played a part in their journey,” said Chris Ray, Director at Branta.


Throughout the process, our partnership with HPP was key. We maintained constant communication, ensuring every step aligned with their vision and goals.


The Result: A Fresh Chapter of Growth for HPP

Thanks to the structured asset finance solution, HPP successfully acquired their marquee—a game-changing addition to their business. This move enables them to:

  • Meet growing demand for their services.
  • Offer unique, bespoke experiences to clients.
  • Continue their upward trajectory in the competitive events market.


Reflecting on the journey, Emma Warr, Director at Hampshire Party Pods, commented: “The team at Branta truly went above and beyond to help us secure the financing we needed for our new marquee. Their expertise and determination turned what seemed like an impossible task into a reality. This new addition will take our business to the next level, and we couldn’t be more grateful.”


Hampshire Party Pods: A Spotlight on Excellence

If you’re looking for unique marquee experiences, HPP is your go-to provider. Their commitment to quality, creativity, and customer satisfaction sets them apart in the events industry. Whether it’s a boho-themed wedding or a corporate gathering, HPP’s marquee solutions are second to none. Check out their website to learn more.


What This Means for Your Business

This collaboration highlights how asset finance can unlock opportunities even when circumstances seem daunting. If your business faces similar challenges, why not start a conversation with us? Speaking to Branta for a chat doesn’t cost a thing. With deep expertise in asset finance, we’re here to help you uncover solutions you didn’t know existed.


Self-Test: Is Asset Finance the Right Move for You?

  1. Are traditional financing options unavailable to your business?
  2. Do you need to acquire essential equipment or assets but lack upfront capital?
  3. Are you struggling to secure financing due to past financial challenges?
  4. Do you want a partner to guide you through complex funding decisions?


If you answered “yes” to any of these questions, Branta can help. Let’s discuss how we can find a solution tailored to your needs.

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