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Case Study | Business Sale

Sale of a £6.5m revenue international haircare brand after previous attempts had stalled

A founder-led professional haircare business needed structure, buyer engagement and momentum to complete a successful exit.

The situation

A Hampshire-based manufacturer of professional haircare products had explored sale options before approaching Branta.

The business had a strong brand, international distribution and growing export sales, but earlier attempts to sell had not resulted in a completed deal.

By 2024, growth had returned and the founder was ready to transition toward retirement.

£6.5m

Annual revenue

International professional haircare brand sold to a strategic buyer in the same sector.

The challenge

A strong business and a willing buyer are only part of the story. Without structure, momentum and control, sale processes can drift or fail.

What Branta did

  • Clarified the shareholder’s objectives
  • Prepared positioning and buyer materials
  • Identified and approached relevant strategic acquirers
  • Managed confidentiality and NDA processes
  • Supported negotiation, exclusivity and completion
  • Kept the process moving when momentum risked slowing

Why the process mattered

The company already had strong fundamentals. Branta’s role was to convert that strength into a transaction capable of completing.

That meant creating structure, managing buyer engagement and supporting the shareholder through the stages where sale processes commonly stall.

The outcome

  • Sale completed in March 2025
  • Strategic buyer secured
  • Staff and operations retained
  • Business continued under its established brand
  • Founder able to step back from day-to-day operations

“Having tried to sell the business before, I knew how easy it was for things to stall. Chris and the team at Branta brought the right structure, energy and market insight to finally get it over the line.”

Chairman

What this shows

Selling a business is not just about finding a buyer.

It is about finding the right buyer, controlling the process, keeping momentum and structuring a deal that can actually complete.

Branta supports SME shareholders where a sale needs more than interest — it needs structure, negotiation and follow-through.

If you are thinking about selling, it is worth preparing early

A short conversation can help you understand buyer appetite, likely process and what needs to be done before going to market.

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