---
title: Sale of £6.5m International Haircare Brand | Branta Case Study
description: How Branta helped complete the sale of a £6.5m revenue professional haircare brand to a strategic international buyer after previous sale attempts had stalled.
---

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Case Study | Business Sale

# Sale of a £6.5m revenue international haircare brand after previous attempts had stalled

A founder-led professional haircare business needed structure, buyer engagement and momentum to complete a successful exit.

## The situation

A Hampshire-based manufacturer of professional haircare products had explored sale options before approaching Branta.

The business had a strong brand, international distribution and growing export sales, but earlier attempts to sell had not resulted in a completed deal.

By 2024, growth had returned and the founder was ready to transition toward retirement.

£6.5m

### Annual revenue

International professional haircare brand sold to a strategic buyer in the same sector.

## The challenge

- Previous sale attempts had stalled
- The shareholder needed a properly structured process
- Confidentiality had to be protected while approaching buyers
- Strategic buyer interest needed to be qualified and managed
- Momentum had to be maintained through negotiation and completion

A strong business and a willing buyer are only part of the story. Without structure, momentum and control, sale processes can drift or fail.

## What Branta did

- Clarified the shareholder’s objectives
- Prepared positioning and buyer materials
- Identified and approached relevant strategic acquirers
- Managed confidentiality and NDA processes
- Supported negotiation, exclusivity and completion
- Kept the process moving when momentum risked slowing

### Why the process mattered

The company already had strong fundamentals. Branta’s role was to convert that strength into a transaction capable of completing.

That meant creating structure, managing buyer engagement and supporting the shareholder through the stages where sale processes commonly stall.

## The outcome

- Sale completed in March 2025
- Strategic buyer secured
- Staff and operations retained
- Business continued under its established brand
- Founder able to step back from day-to-day operations

“Having tried to sell the business before, I knew how easy it was for things to stall. Chris and the team at Branta brought the right structure, energy and market insight to finally get it over the line.”

**Chairman**

## What this shows

Selling a business is not just about finding a buyer.

It is about finding the right buyer, controlling the process, keeping momentum and structuring a deal that can actually complete.

Branta supports SME shareholders where a sale needs more than interest — it needs structure, negotiation and follow-through.

## If you are thinking about selling, it is worth preparing early

A short conversation can help you understand buyer appetite, likely process and what needs to be done before going to market.

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